Want to do direct business in China? Deal with manufacturers and/or customers directly, we can help you with that. Whether you want to set up a Representative office or set up a full Company (WOFE) in this land of unlimited possibilities, we offer our experience in this.

Zhichi in an independent company stimulating business relations between Europe and China.

With an extensive network of professionals and companies both Chinese and Western which could stimulate mutual business, guarantee quality and protection of your intellectual property.

During the past decade we have met dozens of companies and found these companies had a few things in common. Fear about the unknown and the stories they had heard about China. Because most times people don't easily share their success stories but mainly the things that went wrong and these are just the things people remember since these are much more recognizable.

But there are also many success stories of Western companies who have made it in this gigantic market!

And to be honest, a market share of 0.1% is far more interesting on a population of 1.4 billion then on a 140mln.

Why are we good at what we do?

We are good at this because we can put ourselves in the position of our principal at look at the market with their eyes but with our experience in Europe and China!